The complete visual identity for Alvor: the mark, the color, the type, and the graphic language that holds them together. One source of truth, kept current.
Version
4.0
Year
2026
Sections
11
The Idea
Dawn is the first time you can see the whole landscape: what's there, what changed overnight, what needs attention before the day begins. That's the promise of the product, and the whole identity is built from it.
The one line
First light.
See it before it becomes a problem. Said in two words, it's the reason the company exists.
The mark is a planet at first light: a dark sphere, a blue horizon ring, and a single amber line where the sun breaks. Everything in this system (the orbits, the gradients, the arcs) descends from that one image.
Three principles, drawn from what the name means
From albor: first light, whiteness. We make the whole picture visible. Nothing hides in the dark.
In Old Norse, alvor is the word for when things get serious. We carry the weight that security demands, calm and never alarmist.
على الفور means “at once.” The system responds the moment something changes, no waiting for the next audit cycle.
The Name
We wanted a name that was short, easy to say in any accent, and not already taken on every registrar. Alvor cleared those bars. What sold us was the meaning it already carried elsewhere: we didn't have to invent the story, it was waiting.
Arabic
الفور
al-fawr
على الفور means “at once,” and you hear it constantly in everyday speech. The “Al-” prefix is the definite article, the same structure behind Al Jazeera. It sounds like it belongs.
Norwegian · Danish
Alvor
Old Norse origin
The word people use when things get serious. Not dramatic, more “we need to actually deal with this” serious. It comes from Old Norse. Hard to fake that kind of weight.
Portuguese · Spanish
Alvor
Latin albōrem
From the Latin albōrem: whiteness, dawn. There's a town called Alvor on Portugal's coast where the light hits the water first. Not a bad association for a company built on visibility.
Cross-language audit
9 languages · 0 negative connotations
| Language | Meaning / association | Signal |
|---|---|---|
| Arabic | الفور: immediacy, instant response | Strong positive |
| Norwegian / Danish | Seriousness, earnestness, gravity | Strong positive |
| Portuguese | Dawn, first light, whiteness | Strong positive |
| Spanish | Near “albor”: dawn, whiteness | Positive |
| Hindi | Links to “fauran”: immediately | Positive |
| Mandarin | 沃: fertile, rich, abundant | Positive |
| English | No dictionary entry: blank canvas | Neutral |
| French | No meaning: phonetically clean | Neutral |
| German | No recognized meaning | Neutral |
The Mark
Five elements, drawn on a single circle. Each one earns its place: nothing decorative, nothing that breaks when the mark gets small.
Construction on a single circle · equator ratio 1 : 0.33 · stroke scales with radius
Clear space
Keep one radius clear on every side of the mark. Nothing crowds it.
Minimum size
16px floor. Below it the orbit detail drops away and only the ring and equator remain.
Scale · 128 → 16px
App icon · centered on Night, squircle
Never do this
Don't stretch or distort
Don't rotate the sphere
Don't recolor the anchors
Don't add glows or shadows
Don't place it on busy backgrounds
Don't redraw or add elements
Logo & Lockups
The wordmark is the only place Raleway appears. Set at its thinnest weight in all caps with wide tracking, it gives the brand its quiet, deliberate voice.
Typeface
Raleway 100
Case
All caps
Tracking
0.44em
Use
Wordmark only
Approved color variants
The Graphic System
Take the mark apart and you get a toolkit. The orbit becomes a way to map a system. The equator becomes a horizon. The highlight becomes an arc. The night-to-dawn shift becomes a gradient. Four devices, all from one image, enough to build everything else.
Map a system: one core, parts in orbit.
The equator, stretched into a dawn band.
The highlight, repeated as accent and frame.
Night to first light, the signature texture.
Orbits, in use: the system map
One core · seven modules · one systemThe horizon · dawn band
A vertical slice of sky from night to first light, with a single bright line at the horizon. Use it for section openers, covers, and email headers. Never crop out the dark: the contrast is the point.
Starfield
A point grid for quiet backgrounds. Keep it under 25% opacity, with orbit rings rising from a single point for depth.
Color
Horizon Blue and Dawn Amber come straight from the mark. Everything else is a tonal scale built to support them. Amber is rationed on purpose: it should feel like first light, not daylight.
Horizon
Primary · structure, links, focus
#0284C7
Dawn
Accent · the one highlight, used sparingly
#F59E0B
The Dawn gradient
Night
#03080F
Deep
#0C4A6E
Horizon
#0284C7
Dawn
#F59E0B
120° axis, four stops. The signature texture for covers and heroes.
Usage ratio
Keep amber under 5% of any surface.
Accessibility · approved text pairings
Ice on Night
17.8:1 · AAA
Sky 400 on Night
8.9:1 · AAA
Night on Dawn
10.4:1 · AAA
White on Horizon
4.7:1 · AA
Semantic
Success
resolved, passing
#10B981
Info
neutral signal
#06B6D4
Warning
needs attention
#F59E0B
Critical
breach, failure
#FB7185
Data viz
charts onlyIndigo
series one
#6366F1
Violet
series two
#8B5CF6
Typography
Sora carries the headlines: geometric, a little optimistic. Geist does the quiet work of the interface. Geist Mono labels and timestamps everything. Together they cover every surface without ever competing.
Sora
Display · --font-sora
ABCDEFGHIJKLM
abcdefghijklm
0123456789 !&?
Light · Regular · Medium · Semibold
Geist
Body / UI · --font-geist-sans
ABCDEFGHIJKLM
abcdefghijklm
0123456789 !&?
Regular · Medium · Semibold
Geist Mono
Mono / labels · --font-geist-mono
ABCDEFGHIJKLM
abcdefghijklm
0123456789 !&?
Regular · Medium
Type scale
First light
Display
Sora Semibold · 72 / 1.0 · -0.02em
Run your whole program
Heading 1
Sora Semibold · 48 / 1.05
Security is a team sport
Heading 2
Sora Semibold · 32 / 1.1
Change one, the rest already know
Heading 3
Sora Medium · 24 / 1.25
Map every asset, risk, and dependency, and connect them to the business processes they support.
Body Large
Geist Regular · 18 / 1.6
Continuous control monitoring pulls artifacts from your existing tools automatically, so the evidence is always current.
Body
Geist Regular · 16 / 1.6
Timestamped, versioned, and always audit-ready: the smaller print that still has to be exactly right.
Small
Geist Regular · 14 / 1.55
Continuous Control Monitoring
Label
Geist Mono Medium · 12 · 0.16em
Raleway 100: the wordmark, and nothing else
The thinnest weight, all caps, wide tracking. It exists only inside the wordmark. Never set body copy, headings, or UI in Raleway.
Pair Sora headlines with Geist body, always.
Never mix in a fourth typeface, or set Sora below 18px.
Iconography
Circles, arcs, dots, and straight lines: the same primitives that build the sphere. One stroke weight, rounded ends, drawn on a 24px grid. Amber appears once per icon at most, to mark the thing that matters.
Built on a grid
Voice & Tone
Plain-spoken, specific, a little dry. We carry the weight that security deserves without ever raising our voice. If a sentence sounds like a billboard, it isn't ours.
If a smart person wouldn't say it out loud, cut it. No buzzwords, no jargon for its own sake.
Security is serious enough on its own. No fear, no FUD, no exclamation marks doing the work.
Numbers, names, and nouns. “Six weeks of audit prep,” not “significant time savings.”
Say the thing and leave. The best sentences don't need a second half.
We say / we don't
Run your entire security program from one system.
Leverage our cutting-edge AI to synergize your security posture.
Map a control once, satisfy every framework.
A best-in-class, enterprise-grade compliance solution.
Most breaches start with an asset nobody knew existed.
Don't let a devastating breach destroy everything you've built!
First light.
See it before it becomes a problem.
A system, not a stack.
Security, in full view.
Boilerplate
One line
Security architecture, management, and compliance, in one system.
Short · ~25 words
Alvor keeps assets, risk, compliance, policy, and vendors in one place, so security runs from a single source of truth instead of a dozen disconnected tools.
Standard · ~50 words
Alvor brings assets, risk, compliance, policy, program, and third-party risk into one connected system. Map a control once and satisfy every framework, watch evidence stay current automatically, and run your whole security program from a single source of truth instead of a dozen disconnected tools.
Applications
Every surface uses the same four ingredients: Night canvas, the sphere, one amber line, and a lot of restraint. Here's how it looks once it leaves this document.
Jordan Reyes
Head of Security
jordan@alvor.io
alvor.io
Business card · 88 × 50mm · front & back
Security · management · compliance
Run your entire security program from one system
Assets, risk, compliance, policy, and vendors, in one place, instead of a dozen tools and a shared drive.
Website · homepage hero
A system, not a stack.
alvor.io
Social · OG card 1.91:1
App · launch
Risk posture
Exposure down 38% this quarter
Board deck · Q3 2026 slide
Die-cut sticker
Embroidered cap / tee
Canvas tote
Lobby signage · Ice on Night
Asset Library & Governance
The source files live in the shared brand kit. If something you need isn't in the kit, ask before you redraw it: that's how brands drift.
Sphere mark
SVG · PNG · 6 variants
Wordmark & lockups
SVG · 3 lockups · Raleway 100
App icon
ICO · PNG · 16 → 1024
Color tokens
CSS · JSON · Figma styles
Typefaces
Google Fonts · open license
Templates
Slides · Social · Email · Figma
File naming
alvor-[asset]-[variant]-[size].[ext]
e.g. alvor-mark-night-128.svg · alvor-lockup-horizontal-ice.svg · alvor-icon-app-1024.png
Ownership
Brand & Design owns this system and the source files. This document is the single source of truth: if it's not here, it's not official.
Requests
Need a lockup, a new application, or an exception? Ask in #brand before creating it. New assets get added back to the kit.
New in v4.0
Refined mark geometry, three tonal ramps, the orbit/horizon/arc graphic system, the icon language, and full application guidance.
Brand System · v4.0 · 2026 · © Alvor Pty Ltd