Brand Identity
Alvor
Everything you need to represent Alvor correctly. Mark, name, colors, type, and the rules around them.
01
The Symbol
A dark sphere with a blue ring and amber equator. Simple enough to work at 16px, detailed enough to reward a closer look.
Scale — 128px to 16px
App Icon
Wordmark Lockups
Minimum Size
16px — the smallest the mark should be rendered. Below this the orbit detail is lost and only the ring + equator remain.
Clear Space
Maintain clear space equal to the sphere radius on all sides of the mark.
02
The Name
We checked nine languages before committing. Here's why we picked it.
Wordmark
ALVOR
5 letters · 2 syllables · 0 problems
We wanted a name that wouldn't box us in. Something short, easy to say in any accent, and not already taken on every domain registrar. Alvor checked those boxes. But what sold us was the meaning it already carries in other languages — urgency in Arabic, seriousness in Norwegian, and dawn in Portuguese. We didn't have to invent the story. It was already there.
Arabic
الفور
al-fawr
In Arabic, على الفورmeans “at once” — you hear it constantly in everyday speech. The “Al-” prefix also works in our favor. It's the definite article, the same structure behind Al Jazeera and Al Rajhi. It sounds like it belongs.
Norwegian · Danish
Alvor
Old Norse origin
In Norwegian and Danish, “alvor” is the word people use when things get serious. Not dramatic serious — more like “we need to actually deal with this” serious. Comes from Old Norse. Hard to fake that kind of weight.
Portuguese · Spanish
Alvor
Latin albōrem
Comes from the Latin albōrem, meaning whiteness or dawn. There's a town called Alvor on Portugal's coast — the kind of place where the light hits the water first thing in the morning. Not a bad association for a company built around visibility.
Cross-language Audit
9 languages · 0 negative connotations
| Language | Meaning / Association | Signal |
|---|---|---|
| Arabic | الفور — immediacy, instant response | Strong positive |
| Norwegian / Danish | Seriousness, earnestness, gravity | Strong positive |
| Portuguese | Dawn, first light, whiteness | Strong positive |
| Spanish | Near "albor" — dawn, whiteness | Positive |
| Hindi | Links to "fauran" — immediately | Positive |
| Mandarin | 沃 — fertile, rich, abundant | Positive |
| English | No dictionary entry — blank canvas | Neutral |
| French | No meaning — phonetically clean | Neutral |
| German | No recognized meaning | Neutral |
Why it works
It's short, it's clean, and it doesn't pigeonhole us. Today it means security. If the product grows into something bigger, the name won't hold it back. The best company names are the ones that don't need explaining twice.
The bottom line
We ran it through nine languages and found zero problems. In three of them it actually means something good. That almost never happens with a five-letter name that also has an available .com.
03
Color
Two anchor colors (blue and amber) from the mark, plus the neutrals and accents used across the product.
UI Palette
Navy
#0a1628
Canvas
#f5f5f4
Surface
#ffffff
Indigo
#6366f1
Cyan
#06b6d4
Violet
#8b5cf6
04
Typography
Sora for headlines, Geist for body text, Geist Mono for labels and code. That's it — three fonts, no exceptions.
Display
--font-sora
Sora
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
Body / UI
--font-geist-sans
Geist
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
Mono / Labels
--font-geist-mono
Geist Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
Wordmark Typeface
The wordmark is set in Raleway 100(the thinnest weight), all caps, with wide letter-spacing. It's only used for the wordmark itself. Don't use Raleway for anything else in the product.
05
Usage Guidelines
The short version: don't stretch it, don't recolor it, and give it room to breathe.
Use the sphere mark on dark backgrounds as the primary context
Maintain clear space equal to the sphere radius
Use the light-bg variant on white or light surfaces
Pair the mark with the Raleway 100 wordmark in lockups
Don’t place the sphere on busy or photographic backgrounds
Don’t change the Horizon Blue or Dawn Amber colors
Don’t stretch, rotate, or distort the sphere
Don’t render the mark below 16px
Don’t add outer glows, drop shadows, or 3D effects
06
UI Elements
The building blocks — radii, shadows, labels, and buttons as they appear in the product.
Border Radius
Shadow Scale
Section Labels
Buttons
Brand System · v3.0 · 2026